Few states in the country have kept their COVID-related protections in place like California. Due to the regulatory environment, it is still difficult for many LA-area company owners, particularly those who run bars, nightclubs, and other entertainment establishments, to thrive in the modern economy.
Los Angeles, though, always adjusts. Clubs and bars all around southern California have been steadily recovering from the terrible 2020 all year long, giving a preview of the glimmering post-pandemic L.A. lifestyle.
With the launch of its most recent Series B crowdfunding campaign, Death and Co. is now prepared to stake its claim as a significant participant in the city’s and the nation’s bar and nightlife scenes. Investors can now profit from one of the more interesting bar success stories of the previous 20 years thanks to the effort. Additionally, this is a venture that entails more than just investing in a bar.
More than a bar: Death and Co.
Just ask David Kaplan about COVID’s requirements. In 2018, the lifelong hospitality entrepreneur began steadily expanding the Death and Co. brand, beginning with a first spinoff, Death and Co., in Denver. Death and Co., a speakeasy-style bar in New York’s East Village, became a bonafide global artisan cocktail success in 2007. Death and Co. Los Angeles, the business’ third site, opened its doors in January 2020. But a few weeks later, COVID ordered the closure of the new business, along with every other business in the state.
Death and Co. LA reopened in March 2018 after being closed for more than a year. This started in the year 2021, when the small chain and its growing parent company were now ready to grow a lot.
The Death and Co. brand has developed a five-pronged strategy for increasing awareness and creating chances in the resurgent hospitality and nightlife sectors under the umbrella of Gin and Luck. The company’s plan includes opening more Death and Co. locations, including bars in Charleston, South Carolina, and Aspen, Colorado, but this is by no means the end-all, be-all of the expanding Death and Co. empire.
Growing its long-running Proprietors LLC consultancy and bar management business to assist new venues in getting off the ground effectively is another project the company has planned for the upcoming months. The business also plays a significant role in the Midnight Auteur Hotel Group, which is now developing hotels with regional themes specific to its home market.
As part of the company’s plan to grow, a new line of drinks in cans and bottled cocktails with the name “Death and Co.” will be released. The goal is to sell these products all over the state.
Last but not least, the business’s Gin and Luck Media publishing endeavor will keep churning out its well-liked line of cocktail-focused novels. The James Beard Foundation even gave its coffee table book, Cocktail Codex, the Book of the Year award, making it the first time a beverage book has ever won the prestigious distinction.
Investment opportunities in Death & Co. are now available.
Prior to COVID, Death & Co.’s business strategy appeared to be succeeding, with revenue for the company expected to double in 2019. The company is currently opening up a new round of Series B investments, giving new investors the ability to invest as little as $2,500 in the company’s wide range of enterprises.
If prior success is any indicator, Death and Co. may find exactly what they’re searching for with this crowdfunding campaign. Death & Co.’s first investment opening in 2018 on the very selective SeedInvest platform led to the platform’s second-most successful Reg CF raise and the most successful hospitality raise in the company’s history.
By visiting the firm’s SeedInvest page, reading its business plan, and determining whether an investment is suited for you, you may contribute to the growth of Death & Co. and participate in the thriving L.A. nightlife scene while also helping the company reach its $6 million goal.