On February 21, 2022, global businessman Keith Burkard and Chef William Todd English announced that they have formed a new joint venture named The English Hospitality Group. It features many domestic and international restaurants, nightlife locations, ghost kitchens and hotels. EHG identifies opportunities that go beyond the conventional hospitality service business model to position itself in the form of the most important global operator, developer and owner.
English stated that Burkard has proven himself in identifying, building and scaling a diverse hospitality business portfolio. He also said that he has a record of delivering impactful and unique experiences to his guests creatively and in an instagrammable manner. English regards EHG as a formidable industry force for the two reasons mentioned above. As for English, his and Burkard’s innovative mindset, industry experience and distinctive discipline have allowed their portfolio to grow even in tumultuous conditions in the market.
The core principle of EHG is entrepreneurial hustle. It allows the highly analytical leadership of the company to identify and evaluate complex trends to not only enter new markets but also form compelling brands that encompass market endurance. Besides the wide range of existing restaurants of English, the following enterprises are slated for launches this year and beyond.
- EHG will open MIA by Todd English, an LA day club with a Mykonos theme as well as a musical experience that will be rich in ambiance, savory cuisine and tradition.
- EHG will start The English Hotel Chain this March with its much-awaited location in Las Vegas. The boutique hotel in the Las Vegas Arts District will have art exhibitions as well as an innovative dining service involving international chefs of the highest quality. EHG has also identified more locations in NYC, Miami, London, Macao China, Beijing and Los Angeles in the hotel expansion pipeline.
- EHG will unveil a supercharged and exclusive members-only daytime club and nightclub in LA. It will have a multipurpose location for different forms of business gatherings as well as top-quality food with many different nightlife activations.
- In Stamford, EHG will start operating an immersive destination combining an international art exhibition and a food hall, encompassing a consumer experience for the web 3.0 period to attract the masses. It may be the center of interest for everyone to explore in the East Coast and the so-called tri-state area.
- EHG will open two additional Todd English Signature Olives restaurant locations. An Olives location in Downtown NY and a waterfront Miami location will have cocktail lounges, restaurants and nightclubs.
- In Dubai, EHG and Reef Global will launch ghost kitchens with more locations in the pipeline. Reef Global has done well at turning open locations into multipurpose spaces supporting the growing on-demand economy.
- In California, EHG partner Burkard has launched ready-to-consume food items infused with tetrahydrocannabinol. Burkard plans on expanding the LastLeaf THC brand to Massachusetts, Nevada, Arizona, and beyond through strategic partners.
Burkard stated that EHG would elevate the customer experience. As for Burkard, it is an international leader in the most important position of technology that understands what customers want. According to Burkard, EHG’s main strengths are that it is willing to take risks that can be diversified as well as its focus on trends and concepts that others may avoid. It uniquely positions EHG to accomplish success with business partners who not only know the market but also appreciate authentic business opportunities challenging the existing state of affairs.
